I began with in-depth brand and market analysis. From research of the target audience, their needs to what TreeUtah stands for, I created a visual identity showcasing earthy tones and organic design elements to help this non-profit organization stand-out.

From logo design to typography and messaging, every element was carefully designed to reflect TreeUtah’s dedication to sustainability, nature, and community collaboration.

This project highlights the transformative power of thoughtful branding and user-centered design in driving awareness, engagement, and action for a cause that truly matters.

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View full process book here: TreeUtah Process Book (Flipbook)